From IC to CPO
For engineers moving into product, PMs done standing still, and newcomers who want the fast lane.
Former Lawyer.* Accidental PM.
*Well...law grad. I lasted one summer in associate programs. Not for me.
People come to product from everywhere—engineers, MBAs, even circus clowns.
For me: Economics & Finance → Law → Management Consulting → Startup → PM → Head of Product in < 2 years → teaching how to launch your B2B PM career.
My approachNot sure where to start?
What you'll get
Most product courses teach you the job—agile ceremonies, wireframes, prioritisation frameworks. These go further—covering the business, the politics, and the hard lessons most PMs pick up the hard way (economics, finance, org dynamics).
This decides whether being good at your job earns you a seat at the table—or just a bigger workload.
Get Job Ready: Complete B2B PM Bootcamp
$149
Benefits
- Be job-ready from day one
- Find problems worth solving
- Turn ideas into blueprints
- Get results without burning out
- Operate like a Senior PM
Think Like a CPO: Micro MBA for B2B PMs
$249
Benefits
- Stand out from your peers
- Command executive presence
- Communicate with influence
- Gain trust with big decisions
- Rise the ranks quickly
Full-Stack B2B PM Bundle: From Entry-level to Leader
$299
Includes
Complete B2B PM Bootcamp
+
THINK LIKE A CPO
SAVE $99
Reviews from students
Linnea Forthmeijer - PO - Enterprise SaaS
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"I used to work as a BA in a B2C company. I was a bit nervous making the switch to B2B product. Ben helped me think more commercially."
Mitch Impey - Senior PM - Government Tech
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"I was in QA for a long time and wanted something more. With Ben's help I moved from QA to Product Owner and in under 3 years to Senior Product Manager"
William Wright - Founder - AI Startup
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"As a product manager at my venture-backed startup, this course has given me the confidence to better manage processes between our engineering, CS, and sales"
Emerson Xavier - Head of Technology - B2B SaaS
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"Brilliant course—relevant content delivered with clarity and talent. In the age of AI, this CPO mindset is exactly what product leaders need"
Andrew Eljed - PM - LegalTech
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"It’s well structured, easy to follow, and packed with practical product insights I can apply right away. Ben makes the frameworks and examples clear and directly useful."
Penelope Murdoch - Design Lead - AI Startup
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"Robust and structured approach to understanding modern product practices. It clearly explains business acumen more than most product courses.”
