MODULE 1

Customer Discovery

Bad candidates gather opinions, ship features that go nowhere, and wonder why nothing sticks. This module fixes that — giving you concrete skills to showcase in your next PM interview.

You’ll learn to:

• Spot the real problem - map the why, not just the what
• Run interviews like a pro - extract truth, not polite lies
• Build surveys that work -  avoid common rookie mistakes
• Lead internal teams - get ideas without being their puppet
• Research competitors safely - avoid ethical landmines

Most candidates say "I'd talk to users." You'll explain how and why, setting you apart. 

MODULE 2

Turning Ideas Into Buildable Work

Hiring managers are terrified of endless scope creep and dismiss "visionary" candidates in favour of safe hires. Give them confidence.

You’ll learn to:

• Set clear boundaries early - defining what's in and what's out
• Timebox effectively - so ideas don't expand beyond value
• Structure ideas visually - align teams without long specs
• Define Epics properly - so your team can actually execute
• Turn ambiguity into clear scope - and show your thinking in interviews

We'll cap what we've learned so far by putting your new knowledge to work with a capstone exercise. 

MODULE 3

Pitch, Prioritise, Lock-in

Top PMs aren't just idea generators - they understand the mechanics behind which ideas win and why. This module teaches you exactly how to make these decisions and convince your audience. 

You’ll learn to:

• Prioritise with confidence -  with both quant and qual skills
• Maximise ROI - by making tough trade-offs with confidence
• Pitch ideas persuasively - to win stakeholder buy-in
• Facilitate like a CEO - align teams without chaos & dispute
• Create compelling roadmaps - motivating those you lead

To cap it off, we'll practice realistic scenarios so you can ace the dreaded Case Study in your next application process, or impress your Head of Product in your current job. 

MODULE 4

From Plan to Product: Execution

Ideas are worthless until they're delivered—and PMs who can deliver without breaking the bank are highly valued. 

You'll learn to:

• Write clean tickets - a core skill for product managers
• Scope accurately - to build trust with execs and clients
• Master project management - lean, kanban, scrum, shape up
• Use the right tools - match your context like an experienced PM
• Properly QA - so you ship gold, not junk

These are the skills hiring managers grill you on—the ones that separate safe hires from loose cannons.

MODULE 5

Launch, Grow, Repeat: Effective Product Marketing 

A great product needs more than engineers—it needs a PM who can launch features, drive adoption, and turn users into advocates. 

You'll learn to:

• Execute feature launches—so your product lands with impact
• Drive adoption and viral growth - with Product-led strategies
• Unlock big-ticket deals - with Sales-led strategies
• Harness analytics - be the data-driven PM companies fight for
• Understand the buyer-journey - to structure interview answers 

Recruiters look for proven results. Product marketing is the single most important skill to show measurable impact in your next role.

BONUS MODULE

Career Compass

In this module, we share the advice we’d give a friend: timeless career strategies to get ahead in a fast-changing market—beyond hard skills. Things like how to get your foot in the door, further learning you should prioritise, and some preliminary thoughts on the threats and opportunities presented by AI.