Think Like a CPO
With execution handled, your edge comes from shaping strategy.
Master how top PM leaders set direction, influence teams, and get promoted.
Level UpRated 4.8 â by PMs progressing from ticket-writing to calling the shots
What students say
"Brilliant courseârelevant content delivered with clarity and talent.
In the age of AI, this CPO mindset is exactly what product leaders need"
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-Emerson X - Head of Technology at large B2B tech company
 "As a product manager at my venture-backed startup, this course has given me the confidence to better manage processes between our engineering, CS, and sales"
- William W, Founder at Venture-Backed Startup
"Itâs well structured, easy to follow, and packed with practical product insights I can apply right away. Ben makes the frameworks and examples clear and directly useful."
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- Andrew E, PO â Senior PM at large B2B tech company
Your fast-track to product leadership
- Make strategic decisions that drive profitable growth
- Communicate with clarity and influence to all stakeholders
- Build skills that get you into leadership - fast
 Think Like a CPO in 16 Days
Get your roadmap to Product Leadership jobs with Think Like a CPO
16-DAY MONEY-BACK GUARANTEE
Follow the 16-day pacing. Not getting value? Get a full refund, no questions asked.
Within 16 days, you will...
- Develop an MBA toolkit for B2B Product
- Master comms and judgment of execs
- Be ready to progress in your org
These skills fast-tracked my careerâfrom PM to Head of Product in under 2 years âand can help you unlock tens of thousands in extra salary.
Curriculum
Think Like a CPO: A Micro MBA for B2B PMs
MODULE 1
Applied Business SchoolÂ
Skip the $100k+ MBA and learn the fundamental skills you need to evaluate and drive big projects at your company.Â
Youâll learn:
- Microeconomics - core to go/no go and pricing decisions
- Accounting -Â so you speak in terms executives care about
- Finance - project valuation techniques your CFO respects
- Marketing & sales - so your ideas get traction with customers
- Organisational behaviour -Â so you can bring the team with you
Most PMs are stuck reacting to endless requests. Master these skills to operate at a higher level and drive your companyâs agenda.
MODULE 2
Communicate like an Executive
Even the best ideas go nowhere if you canât bring others along. Most people think theyâre good communicators. Most arenât.
Youâll learn to:
- Win allies - internally and with clients
- Speak with clarity - like polished, finished prose
- Hook your audience - using storytelling techniques
- Give persuasive presentations - that sway decisions
- Design messages that scale - so your ideas stick
This is the single most underrated skill for B2B PMs. Master it, and you move from doer to leader.
MODULE 3
The inner workings of SaaS
- Decode the function, value, and incentives of every team
- Navigate pressure from stakeholders with confidence
- Align cross-functional teams to drive results
Skip years of trial-and-errorâunderstand why people do what they do and make it work for you.
This course is for you if...
- Youâre in tech, not from business school, but want to think like a PM leader
- Youâre an IC ready to step up to lead teams and strategy
- Youâre early in your PM career and want a fast-moving, scalable trajectory
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Free Preview
You've made it this far. Check out a sample lecture from the course on Product Marketing. This will give you a sense of my teaching style before we nerd-out on the more technical details, so you can see if it's for you.Â